Close Up

The oral care category

Unilever Nigeria stepped into the oral care market in 1975, with a range of products designed to help you feel good and get more out of life. Among our Close up range of toothpastes and toothbrushes, there is something targeted to satisfying the need of every consumer.

This is one of the reasons why Close up has a strong bond with consumers and remains the brand of choice for the oral health needs of all.

Close up Red Gel toothpaste

This is the flagship toothpaste for the Close up range. It was first introduced in the Nigerian market in 1975 and ever since then it has paved the way in bringing radical new exciting mixes, which continually delight consumers and set the pace in the market place.

Close up Red Gel toothpaste is well known for giving consumers the freshest breath which allows you to open up to the world and live life to the fullest. It is available in a number of pack sizes to suit every pocket. There is the 125ml family size, the 50ml large size, the 25ml standard size and the 10ml sachet.

Its key benefits are:

• Long lasting freshest breath 
• Strong, healthy teeth and gums 
• Shiny white teeth             

All this gives you the confidence to open up to the world and live your life to the fullest.

Close up expert toothbrush

We all know the irritating feeling of having food residue stuck in between our teeth, especially when they are in hard to reach places. If these same food residues are not removed, they will eventually rot leading to tooth decay and very bad breath.

Close up expert toothbrush was introduced to remove food residues that are stuck in-between the teeth leaving our mouths clean, fresh and protected. As its name suggests, Close Up expert toothbrush is an expert at cleaning and can even remove up to 99% of certain food resides that are stuck in the mouth. It is available in four exciting colours: red, green, dark blue and light blue.

Its key benefits are:

• Expert removal of food residues stuck in between the teeth due to its unique crossed bristles

• Three-angled neck to allow reach deep into the mouth

• A small head to reach all areas of the mouth and clean around every corner of the tooth      

Other Close up Variants

In addition to the Close up red gel toothpaste, which is popularly known as Red Hot, other Close up variants include Menthol Chill, Herbal and the newly introduced White Now, Complete 8 and Complete 8 White.