Lipton

Making a big splash in the global beverages market 

Lipton is one of the world's great refreshment brands, making a big splash in the global beverages market with tea that is a healthy and refreshing alternative to soft drinks.

Yellow everywhere

Lipton is painting the world yellow with a marketing campaign that represents all that Lipton stands for - brightness, vitality and fun with natural goodness.

How it all started

Born in 1850, Thomas Johnstone Lipton was a pioneering entrepreneur who, by 1880s, had opened grocery shops all over the UK. He had a vision of making tea accessible to all at acceptable prices, with guaranteed quality. In the 1890s, his Lipton teas enjoyed great success in the UK and the US.

Lipton first came to Nigeria in 1959 under the Van Den Bergh Foods company. In 1972 however, Unilever acquired the world wide Lipton Tea Business. 

Lipton became Unilever Nigeria’s brand in 1985. The tea blend is imported from Kenya and packed into teabags in the factory at Agbara in Ogun State in the Western part of Nigeria.

Key facts

• Tea is the world's favourite beverage.
• Taken regularly, tea can help improve vascular function, combat fatigue, reduce cholesterol levels and increase feelings of vitality.
• Lipton is the world's leading brand of tea. Lipton is the global market leader in both leaf and ready-to-drink tea, with a global market share nearly three times larger than its nearest rival.
• Available in over 110 countries, Lipton is particularly popular in Europe, North America and the Middle East and parts of Asia.          

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