Brightening up the laundry
An honest, no-nonsense brand, Key cleans thoroughly and proves that you don't have to spend lots of money on premium brands to get really great results.
Advantages of the new Key
Key is now rejuvenated to give consumers real solutions to real problems. It is now extended into powder format with special colour protection and a very pleasant perfume. Another exciting addition is the new Pink soap for special clothes. This is our way of bringing some real excitement in the otherwise dull laundry chore.
Key Soap now offers consumers the following benefits:
- Improved soap formulation
- Better lather
- Has better much performance
- Does not wear off easily
- More Pleasant and longer lasting perfume.
- More profitable for retailers
Key bar now comes in two variants
- Green: for basic laundry use
- Pink: For personal wash, laundry, especially delicate clothes


Key detergent powder