Lux wins OAAN Poster Awards

Lux shines in this year's edition of the annual Outdoor Poster Awards organised by the Outdoor Agencies Association of Nigeria.

Overall winner

Lux has recently emerged overall winner in the personal care products category at the 5th Outdoor Poster Awards held in February at the pavilion of the Eko Meridian Hotels in Victoria Island, Lagos.

The annual award organised by the Outdoor Agencies Association of Nigeria (OAAN) aims to encourage creative ingenuity among advertising agencies and to promote good standards in outdoor advertising.

The event was indeed a celebration of excellence in Outdoor advertising creativity with over 200 entries received for a total of 19 categories judged, and the best of the best emerged winners at the end of the day.

The Personal Care Award which was given for an outstanding job on the Lux Body Cream Outdoor advert featuring Ms. Genevieve Nnaji was adjudged the best based on the following criteria of:

Originality of creative idea

Legibility of character and

Speed at which the concept registers on the minds of prospects.

The Lux Body Cream Outdoor was unveiled in Nigeria in 2005 with the re-launch of Lux Body Creams and toilet soaps.

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